Recent Blogs

Recent Blogs

Ecommerce SEO

The Complete Guide to E-Commerce SEO The prettiest online store on the web isn’t worth a penny if it doesn’t get traffic. And while paid ads are a surefire way to bring customers to your door, they don’t provide nearly as high of a return on investment as organic traffic. But how do you get organic traffic to your e-commerce store? Not by building a fancy website and hoping for the best. That’s for sure. Once upon a time, e-commerce was simple, easy, and straightforward. The competition was slim and you could dominate your industry online with little effort. But as more and more retailers started to set up shop online, getting traffic was no longer the cakewalk it used to be. And with global e-commerce sales projected to grow…
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The Benefits of Blogging For Local Services

The Benefits of Blogging For Local Services

The business landscape continues to evolve along with technology rapidly. Customer needs also continue to change over time. It is now essential for local services to have a strong internet presence with an optimised website. But, having a website is only the beginning. Do you want to grow your business, build trust with your potential customers, develop a comprehensive market strategy, and establish your brand? Well, the most effective way to do so is through consistent blogging, which adds value to your target market’s lives by providing useful and informative content. Why Blogging? Blogging strengthens inbound marketing and is effective in attracting more potential customers. A recent Hubspot report found that: - Organic SEO performs about 5.66 times better than paid search ads - Over 55% of marketers make blog…
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Reach More Customers With Local SEO

Any local business can attract more customers and grow their bottom line with local SEO.   Here we’ll cover the following in more detail: What is Local SEO? Local SEO Ranking Factors On-Page Optimisation Google My Business Local Citations Local Reviews Backlinks Each come together to form a strong local marketing strategy that will drive more leads and sales to your local business.   What is Local SEO? Data from Google has found that 4 out of 5 consumers use search for local information. Capturing even a portion of those searches ultimately translates to more targeted traffic for your business. Local SEO involves optimising on-page and off-page factors of a website to rank in the search results for local queries. It’s an effective way to position your brand in front of prospects…
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