Digital PR That Gets Results
Traditional media outlets have been the standard marketing channel for brands to reach consumers but the landscape has changed dramatically. Digital content consumption is at an all time high as more people turn to social media and other platforms for their news. The need for brands to look beyond traditional forms of media has never been higher.
Digital PR combines traditional PR practices—communication and relationship building—with digital platforms like search and social media to connect your brand with your target audience. It all culminates to create a powerful strategy that increases and maintains a positive presence online for your brand.
That kind of reach is incredibly valuable for businesses in any industry as it means greater reach. But there is no shortage of digital content that gets published on a daily basis. The challenge then is cutting through all the noise and creating a message that stands out, especially one that people want to read and share. That’s where we come in.
Melbourne Networking offers digital PR services that tap into the same practices that make traditional PR an effective branding tool. We do this through building relationships with key influencers and monitoring popular channels for opportunities to generate even more exposure for your brand.
Our Digital PR Services
A strong presence online is a must to effectively compete in the ever changing digital landscape. Our digital PR services that we offer encompass the following:
What Digital PR Can Do For Your Business
Digital PR is a valuable marketing tool. It’s one that can help your business gain favourable coverage online and even offline to traditional outlets. Other benefits to your business also include the following:
Digital PR when done correctly has a positive effect on search engine visibility through content distribution and quality link building. This means better rankings and more targeted traffic to your landing pages through search.
Today, more people consume content from digital platforms than ever before. An effective digital PR campaign creates a great first impression and ensures the right people are connecting with your brand.
Our PR team uses an editorial calendar to promote your content across multiple platforms, all while maintaining a consistent message that reflects your brand.
Get Started Today
Melbourne Networking has extensive experience developing and implementing digital PR strategies for clients across different industries. Our services are designed to deliver maximum exposure for your brand online through strategic relationships and content marketing. It all comes together to a powerful solution that has been tailored to fit your business objectives.