Uncover Profitable KeywordsYour target audience is online searching for products or services that your business offers. Search engine optimisation (SEO) is what connects your brand to them. It’s a strategy that increases your website’s visibility in the search results and drives more targeted traffic to your landing pages. But a successful SEO strategy depends on effective keyword research.Keyword research is the process of identifying key terms that your target audience is searching for. Before optimising your website or starting a new campaign, you need to know which keywords to target. Otherwise you risk wasting resources trying to rank for keywords that barely generate traffic or conversions.Starting a campaign without keyword research then would be akin to embarking on a journey without a roadmap. It might work but your chances of success are slim. Often we see business owners make the mistake of targeting keywords they assume their audience is searching for. So they end up with keywords that are either too broad or too narrow—Both of which lead to poor results.So how can you identify profitable keywords to target? You can either learn how to do keyword research yourself or you can get help from our experienced team.
Our Keyword Research Services
Melbourne Networking offers keyword research services that are tailored specifically for your business. We follow an extensive process to uncover profitable search terms to target in your search and content marketing campaigns. Our keyword research services encompass the following:
How Keyword Research Benefits Your Business
Targeting the right keywords can mean the difference between a successful campaign or one that fails to gain any traction. Keyword research benefits your business in the following ways:
- More Traffic:
Keyword research means targeting keywords that have the most traffic generation potential in the search results. This ultimately means more targeted traffic to your landing pages.
- Higher Conversions:
Not all keywords are equal. Some keywords have obvious commercial intent while others don’t. Targeting keywords with purchasing intent means higher conversions for your business.
- Better Return:
Knowing which keywords improve your bottom line means you can focus your efforts towards keywords that have a better chance of success. This translates to a better return on your marketing efforts.
Get Started TodayMelbourne Networking offers professional keyword research services. Our work is backed by years of experience having worked extensively with numerous clients across different industries. We follow a proven process to identify those keywords that have the most potential value for your business. If your campaigns are barely generating any results, your choice of keywords might be the problem.