Links remain critical to search. This has been a fact since the early days of the Internet and remains largely unchanged today. Think of links like a vote—each one is essentially a vote that gives search engines greater confidence when ranking a site. All other factors being equal, a site with more links will easily outrank a site without any.Using automated software to spam your pages with links may have worked in the past. But thanks to the Penguin update, Google began punishing sites that relied on such tactics. Sites that were once ranking for their keywords were suddenly nowhere to be found.If this describes your own situation, the problem may be your link profile. Links from irrelevant or spammy sources do more harm than good. Worse is that any efforts you take to improve your rankings could be held back with low quality links. The first step to recover your rankings and drive more traffic to your page starts with a comprehensive link audit.If your rankings have taken a nosedive due to low quality links, we can help.
Our Link Audit Services
Melbourne Networking conducts an extensive analysis of your site’s link profile. The goal is to identify and remove links that are potentially hurting your rankings. It’s a lengthy but crucial process that requires in-depth knowledge of how links. Our link audit services cover the following:
Does Your Site Need a Link Audit?
Not every website needs a link audit but with how fast the digital landscape changes, one can never be too safe. Here are some situations where we recommend evaluating your link profile:
- Your site was penalised:
Google penalises sites it suspects of using manipulative tactics to gain higher rankings. If your site is nowhere to be found in the search results, it’s likely been hit with a penalty. We conduct a thorough analysis of your site to pinpoint the exact cause.
- Rankings are slipping:
Google frequently updates its ranking algorithm to deliver more relevant results. If your rankings are starting to slip, it could be due to Google reducing the effectiveness of certain links. Either way it’s strongly recommended to have a link audit done.
- You purchased links:
Participating in link schemes (e.g. buying links) can have an adverse effect on your rankings. Even if your site ranks well for its target keywords, you’ll want to remove purchased links especially those from spammy sources.
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