Dominate the Local
More consumers turn to search engines to find local businesses. That means your target customers are searching online for products or services that your business offers. But if your website isn’t ranking in the search results, those clicks are going to your competitors instead. Attracting new customers to your store then starts with a local search engine marketing strategy.
Local SEO (search engine optimisation) involves optimising and marketing a website to rank at the top of Google in the local search results. It’s an effective marketing strategy that positions your brand in front of prospects right when they are ready to buy. That kind of reach means more qualified leads and sales for your business.
The challenge though is implementing a local SEO campaign. Search engines are complex and multifaceted, relying on hundreds of different signals to determine rankings. Optimising for each is certainly possible but not easy with a business to run and orders to manage. If your customers are locally based you simply can’t afford to ignore search either.
Our Local SEO Services
Melbourne Networking understands the challenges that many business owners face. As the digital landscape grows more competitive, simply having a website isn’t enough to rank. Our experts design a marketing strategy that aligns with your business goals and drives more in-store visits through search. Our local SEO services encompass the following:
How Local SEO Contributes to Your Bottom Line
A common challenge that business owners have is attracting new customers to their stores. Traditional advertising channels are certainly effective but search offers far greater potential. Here’s how local SEO can benefit your business:
Millions of customers use local search to find businesses in their area. Ranking in the search results for your keywords drives more targeted traffic to your landing pages.
Compared to other marketing channels, SEO offers one of the highest returns. Once your site starts ranking, it continues to drive qualified leads and traffic to your pages. So you have a constant flow of new potential customers to your business.
Increased brand awareness:
A carefully implement local SEO campaign increases your business’s reach online. Branded content also gets your site discovered across the web and even on social media networks. Both of which help even more people discover your brand online.
Get Started Today
Melbourne Networking develops and implements a local SEO campaign that drives measurable results for your business. We follow a proven marketing process that we have successfully used for our clients across a range of industries. Whether you sell products online or provide services, our experts position your brand in front of your customers through search.