To get your business ranking at the top of Google
for your target keywords.

Have an SEO question?

If it all seems a bit confusing, feel free to send us a message or give us a call and we’d be happy to help.

Conversion Rate Optimisation
Conversion Rate

Digital PR

Google Adwords Management
Google AdWords

Keyword Research

Link Audit Services
Link Audit

Link Building Services
Link Building

Local SEO Services
Local SEO

Penalty Removal Services
Penalty Removal

Search Engine Optimisation
Search Engine

Web Analytics Consultancy
Web Analytics

Website Health Checks
Website Health

Rank Checker

SEO Services to connect with your Customers

Every day millions of people turn to Google for answers. That means your target audience is online right now searching for your products or services. Ranking for relevant search queries positions your brand in front of more customers. But they won’t find your business without a proper SEO strategy in place. Driving search traffic to your pages and growing your sales starts with Search Engine Optimisation or SEO for short.

Melbourne Networking follows a proven site optimisation process to get your website ranking in Google. Our Google SEO experts develop and implement website optimisation techniques that drives more sales to your site via search. It all culminates into an organic ranking solution that gives your business a major competitive advantage in Google Search

Why your business needs our SEO Services?

Today’s consumers rely on Google for product research and purchasing decisions. If your website isn’t ranking in the search results, your customers are clicking elsewhere. Poor visibility online then only ends up costing your business potential sales. More businesses are also shifting their attention towards search, making the digital landscape even more competitive.

Search engine optimisation (SEO) makes your website highly visible to your audience. The optimsation process involves improving your website in order to rank higher for relevant keywords. Better rankings on Google enable your business to reach more prospects who are actively searching for your products or services. That kind of visibility online translates to increased brand awareness and strong revenue growth.

Here is how working with our SEO agency gets your business ranking in Google:

SEO Keyword Research
Targeting the right keywords can make or break your success. Keyword research involves identifying phrases that your customers are searching for. It’s a time consuming process that can mean the difference between a successful campaign or a mediocre one. We use sophisticated tools like Ahrefs, SEMRush and Google Keyword Planner to build and narrow down keywords with the most potential for your business.
SEO Onsite Website Optimisation
Onsite optimisation involves optimising onpage factors such as your page titles and content to be more relevant for your target keywords. It also entails addressing any technical issues that could be hurting your rankings. We conduct a full audit of your website and then optimise all onpage factors to be both user and search engine friendly.
Customised SEO Packages
No two businesses are alike. We don’t believe in a one size fits all approach as what works for one business may translate to completely different results for another. Instead, we offer a range of customised packages that you can pick to best suit your marketing needs. Our SEO experts then get to work on implementing a campaign that reflects your business goals.
SEO Link Building
Links are one of the most important ranking signals. Acquiring links then is a must to increase your site’s visibility but how you build them matters. Simply spamming your pages with low quality links is no longer effective and likely to result in a ranking penalty. We build relevant links to your pages through a combination of outreach and content marketing.
SEO Reporting
We provide detailed reports on key metrics such as traffic and conversions. You’ll be able to see exactly how our efforts translate to measurable results for your business. Our reports also include in-depth competitor analysis and recommendations to get ahead of them, ultimately driving an even better return from your campaign.
SEO Website Health Checks
If your site isn’t ranking where it should be, it could be due to a number of reasons. We run extensive tests using sophisticated tools to evaluate the health of your website. This process allows us to identify and address any potential issues that could be holding your rankings back. Examples include ensuring search engines are able to crawl your content and that your site is mobile friendly.

What is SEO?

More traffic and more sales. You need both to grow your bottom line. But simply having a website isn’t enough to rank for your chosen keywords for two reasons, algorithm updates from Google and increased competition.

Both of which make it incredibly difficult to rank for competitive keywords without a solid SEO marketing strategy. SEO service is the process of improving a site’s visibility in the organic search results. It can be split into two categories: on-page and off-page SEO. Both work in tandem to get your pages ranking for their target keywords.

On-Page SEO involves optimising individual factors on your website that you have control over. These include your content, navigation structure, title tags, sitemaps, website structure and even website speed performance. Improving these key Google ranking factors and addressing any technical issues, increases the overall visibility of your website.

Backlinks are the most important off-page SEO factor. All other factors being equal, the more links you have the higher your pages rank. However relevance and quality matters the most, as using automated tools to spam your website with hyperlinks from 3rd party websites aklmost certainly see you incur a ranking penalty. Content marketing and social media promotion are also effective ways to build quality links. For local businesses, building citations for your business on quality business directories like Google My Business, TrueLocal, Hot Frog etc. is key to ranking in the local search results like the Maps.

As Google’s ranking algorithm becomes more sophisticated and as more businesses allocate more resources towards search, a website optimisation strategy that encompasses both on-page and off-page SEO is more important than ever. But with a business to manage and orders to process, you will unlikely have the time or know-how to manage your own search optimisation campaigns.

Melbourne Networking is here to help with a strategic seo company campaign that drives results.

Our SEO Process

A cohesive SEO strategy increases your reach online and connects your brand with the right audience. But given how different each website is, a one size fits all approach is not practical nor effective. The key to driving long term results with your online marketing is working with the right SEO provider. Whether you sell products or provide local services, we deliver bespoke SEO services that get your brand in front of your customers.Here is the general process we follow to get your website ranking in Google:

SEO Consultation
We start with an initial consultation with your organisation. Our aim is to better understand your business objectives and what you want to achieve with SEO.
SEO Competitor Analysis
Ranking higher starts by understanding your market and the nuances of your industry. We conduct a comprehensive analysis of your competitors and make recommendations to get ahead of them.
SEO Implementation
Our SEO experts develop and implement a marketing strategy that aligns with your business goals. We adhere to all best practices when optimising your website, both on-page and off-page.
SEO Reporting
We provide in-depth reports that include important metrics such as traffic and conversions. You’ll be able to see exactly how our marketing efforts are driving a return for your business.

Uncover Hidden Opportunities With an SEO Audit

Anything from poorly optimised content to low quality links have a negative impact on site rankings. But without an in-depth analysis of your site, it’s next to impossible to identify why your site isn’t ranking as high as it should be. Attempting to fix any issues without an action plan comes down to nothing more than guesswork.An SEO audit is valuable for a number of reasons—It identifies potential issues that could be affecting your rankings and provides a roadmap to rank for your target keywords.A comprehensive website audit goes beyond analysing on-page factors such as title tags. It also involves making sure the technical aspects of your site meets industry best practices. Examples include ensuring your site is accessible to search engines, implementing a mobile friendly design, and optimising site performance.Conducting an SEO audit is a time-consuming task but with the right tools it can be done in an effective manner. When you work with Melbourne Networking for local SEO services, we conduct an extensive analysis of both on-page and off-page factors for your site. Our experts then get to work on implementing an action plan that priorities glaring issues and gets your site ranking again.

Improve Your Site’s Relevance With On-Page SEO

Relevance is one of the major factors that influences the search results. All other factors being equal, a well optimised site will always outperform a competing site that leaves SEO as an afterthought.On-page SEO involves optimising individual elements of a web page such as page titles, headings, content, and overall structure. It also encompasses technical aspects such as site performance and the quality of your code. Optimising on-page factors not only improves the relevance of your site for target keywords but also delivers a better user experience—Both of which ultimately contribute to your bottom line.

We use the findings of an extensive audit of your site to guide the on-page SEO process we implement for your business. Taking this approach allows us to prioritise any issues that are holding your rankings back from making your site mobile friendly to improving site performance.Sites that maintain an active blog generate more leads and sales than those that don’t. Our on-page SEO services also include a content strategy designed to drive more search engine traffic to your site. We follow a proven process that we have implemented for own clients with great results. It all culminates into a major competitive advantage for your business when you work with Melbourne Networking.

Build Authority Online With High Quality Backlinks

Staying competitive online depends on a link building strategy. Backlinks from external sites are like a vote of confidence—The more you have the better. But what matters is the relevance of those links as spamming your site using automated tools will only end up doing more harm than good. Links from relevant sources do more to boost your rankings than low quality links.Link building is a core component of the custom SEO services that we offer, and encompasses a combination of content marketing and outreach campaigns to build your authority online. The result is a high quality and diverse backlink profile that Google rewards with higher rankings.Sell products or provide services locally? Local citations—mentions of your brand on the web—are another trust signal that search engines rely on to evaluate the credibility of a business. We submit your site to relevant directories to build local citations and ensure data accuracy across your profiles. Citations not have only have a positive impact on local search engine rankings but also help more prospects discover your business.Just having a few links isn’t enough to rank. Our SEO experts make link building a consistent and ongoing effort to get your site ranking for competitive terms.

SEO Timeline

Outlined in this document are onsite & offsite optimisation strategies based on current standards. Search Engine Optimisation is a long term investment & clients will receive varying results based on many factors such a manual or algorithmic penalties from prior SEO work.

Digital Monopoly’s SEO strategy is calculated on a usage basis. The budget the client is able to invest will dictate the number of outreach placements obtained & the completion of other tasks listed in this schedule.

SEO Campaign Month 1
  • Keyword research and keyword mapping
  • Onsite audit creation – SEMRush
  • Create outreach persona and email address
  • Assess local citation opportunities
  • Check in Majestic for lost link juice
  • Install & Setup a suitable SEO plugin
  • Ensure XML sitemap is being produced & submitted to Google
  • Setup reporting dashboard, alerts and goals

SEO Campaign Month 2
  • Landing page and content strategy
  • Begin onsite improvement for Tier 1 errors
  • Identify outreach targets
  • Determine blog strategy & create first blog Min 1,000 words
  • Submit Business Citations
  • Build Social Signals
  • Toxic link checking and Disavow in Google Search Console
  • Identify inconsistent Citations, give to client to rectify

SEO Campaign Month 3
  • Commence outreach campaign
  • Publish 1st Blog
  • Begin deploying landing pages and fresh content
  • Continue rectifying Tier 1 errors and commence on Tier 2 errors
  • Have a manual review scheduled with lead SEO strategist
  • Review Citation success & send client report
  • Identify Synonyms for content creation
  • Check site speed on Mobile and Desktop, improve as required

SEO Campaign Month 4
  • Deploy landing pages and new content
  • Publish 2nd Blog internal link to relevant ages
  • Obtain outreach placements with content, money or link
  • Continue working through Tier 2 SEO errors
  • Address any manual recommendations from SEO strategist
  • Check for internal and external 404’s
  • Analyse competitors link profile for opportunities
  • Identify conversion improvements to website
  • Agree on conversion improvements

SEO Campaign Month 5
  • Check for indexation gaps with the sitemap, rectify as needed
  • Continue working through Tier 2 errors
  • Source outreach opportunities both locally & in Western Countries
  • Continue to close valuable outreach placements
  • Check Backlink profile for non-indexed URL’s
  • Index or build Web 2.0’s to non indexed URL’s
  • Deploy latest Blog and internal Link to relevant pages
  • Commence work on Tier 3 SEO issues
  • Add Rich media to the local listing
  • Design / mockup conversion improvements
  • Implement approved conversion improvements

SEO Campaign Month 6
  • Deploy latest Blog and internal Link to relevant pages
  • Source more outreach opportunities
  • Continue to close more placements with content or money
  • Re-Check for onsite errors using Site Crawlers
  • Design a quality Infographic based on the clients subject matter
  • Analyse similar industries link profiles for opportunities
  • Check anchor text ratios
  • Crawl for duplicate content offsite and onsite

SEO Campaign Month 7
  • Publish infographic and outreach for recognition and sharing
  • Deploy latest Blog and internal Link to relevant pages
  • Source more outreach opportunities
  • Continue to close more placements with content or money
  • Analyse similar industries link profiles for opportunities
  • Write a Press Release on important company news, 600+ words
  • Check Backlink profile for non-indexed URL’s
  • Implement Indexing strategy for non indexed URL’s

SEO Campaign Month 8
  • Publish Press Release, promote and share
  • Deploy latest Blog and internal Link to relevant pages
  • Source more outreach opportunities
  • Continue to close more placements with content or money
  • Check Backlink profile for non-indexed URL’s
  • Index or build Web 2.0’s to non indexed URL’s
  • Look for more Citation opportunities overseas
  • Register to valuable found citations

SEO Campaign Month 9
  • Deploy latest Blog and internal Link to relevant pages
  • Source more outreach opportunities
  • Continue to close outreach opportunities with content or money
  • Help client attract more Google Reviews via email to their clients
  • Implement rich Snippets to increase click through rates
  • Check overall visibility and identify potential new keywords
  • Create fresh content & deploy page around valuable keywords
  • Recrawl for onsite errors, rectify onsite errors as needed
  • Crawl for indexation gaps between sitemap and Google

SEO Campaign Month 10
  • Identify Top Pages within the website
  • Create content silos below Top Pages
  • Continue to close outreach opportunities with content or money
  • Check Backlink profile for non-indexed URL’s
  • Implement Indexing strategy for non indexed URL’s
  • Recrawl for onsite errors and rectify as required
  • Ensure all target pages have 2,000 words of content
  • Source more outreach opportunities
  • Continue to close more placements with content or money

SEO Campaign Month 11
  • Continue to close outreach opportunities with content or money
  • Deploy latest Blog and internal Link to relevant pages
  • Check Backlink profile for non-indexed URL’s
  • Implement Indexing strategy for non indexed URL’s
  • Source more outreach opportunities
  • Continue to close more placements with content or money
  • NoFollow internal links from high value target pages
  • Encourage and help client obtain more reviews
  • Redo the Citation Audit and submit issues to the client

SEO Campaign Month 12

  • Check for indexation gaps with the sitemap, rectify as needed
  • Continue to close valuable outreach placements
  • Deploy latest Blog and internal Link to relevant pages
  • Produce annual campaign success report with rankings, analytics and conversions

Drive More Sales With SEO

Melbourne Networking tailors strategic SEO campaigns that get results. We handle all aspects of your campaign from campaign creation to implementation and tracking. Our goal is simple: To get your website ranking in Google for your target keywords.

Our SEO experts follow a proven process, one that we have successfully implemented for our clients across a wide range of industries. We offer custom packages that have everything to consistently get positive results for your business. Whether you sell niche products or provide services locally, our team is here to help.

Contact us today to get started with an SEO campaign that drives more traffic and sales to your business.

Frequently Asked Questions

Why do I need SEO services?

SEO helps your site rank higher in major search engines like Google and Bing. Better rankings positions your brand in front of more prospects right when they are ready to buy. That means more targeted traffic and sales to your business.

How long does SEO take?

It’s one of the first questions we get asked. After making an investment you want to know when you can expect to see results. It can take anywhere from a few weeks to several months or even longer to start ranking. It all depends on a number of factors from how competitive your industry is to whether your site has been penalised.

Do you adhere to all best practices?

Absolutely. We stay up to date with the latest developments in the search industry. Anything we do to optimise your site—both on-page and off-page—adheres to strict standards and are done according to all quality guidelines as laid out by Google.

What is the scope of your services?

We deliver custom solutions to fit your business needs. SEO is our primary focus but our marketing solutions also include Google AdWords management, conversion rate optimisation, content marketing, and online reputation management.

How will you keep me updated?

Our SEO experts keep in close contact with you throughout each step of the process. We provide in-depth monthly reports so you know exactly what is happening with your campaigns.

Why should I choose Melbourne Networking?

Because you’ll be working with a team of SEO professionals with extensive industry experience. Most importantly, our team remains at the forefront of the latest developments in search. Your site stays ahead of your competitors in search with our strategic implementation.

Ready to get started?

Schedule a free consultation with our team and to learn more about how we can help your business generate more sales online.